Leveraging Twitter: A Look into Ticketmaster’s Social Media Strategy

Key Takeaways

Understanding the power of social media in today’s digital age is crucial for businesses. This article explores the relationship between Ticketmaster, a leading ticket sales and distribution company, and Twitter, one of the most popular social media platforms. We will delve into how Ticketmaster utilizes Twitter for customer engagement, marketing, and crisis management. We will also look at how Twitter users have influenced Ticketmaster’s operations and policies.

The Power of Twitter for Ticketmaster

Twitter has become an essential tool for Ticketmaster. With millions of users worldwide, Twitter provides a platform for Ticketmaster to reach a vast audience. The company uses Twitter to announce new events, provide updates, and engage with customers. Twitter’s real-time nature allows Ticketmaster to respond quickly to customer inquiries and complaints, enhancing their customer service.

Twitter as a Marketing Tool for Ticketmaster

Twitter serves as a powerful marketing tool for Ticketmaster. The company uses the platform to promote events, offer exclusive deals, and run contests. By leveraging Twitter’s features such as hashtags and trending topics, Ticketmaster can increase its visibility and reach a wider audience. The company also uses Twitter to gather customer feedback and insights, helping them improve their services and offerings.

Twitter Users’ Influence on Ticketmaster

Twitter users have a significant influence on Ticketmaster. Their feedback, both positive and negative, can shape the company’s policies and operations. For instance, when users voiced their frustrations about Ticketmaster’s fees on Twitter, the company responded by introducing a more transparent pricing model. Twitter users also play a crucial role in spreading the word about Ticketmaster’s events, contributing to their success.

Ticketmaster’s Crisis Management on Twitter

Twitter plays a crucial role in Ticketmaster’s crisis management. When issues arise, such as website glitches or ticket shortages, Ticketmaster uses Twitter to communicate with customers, provide updates, and manage expectations. The company’s ability to respond quickly and transparently on Twitter helps maintain customer trust during crises.


In conclusion, Twitter plays a vital role in Ticketmaster’s operations. The platform allows the company to engage with customers, market events, gather feedback, and manage crises. As social media continues to evolve, it will be interesting to see how Ticketmaster’s use of Twitter evolves with it. Regardless of the changes, one thing is clear: Twitter will remain a powerful tool for Ticketmaster.

Written by Martin Cole

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