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The Spicy and Fiery World of Paqui Chips: Exploring the One Chip Challenge

Unleashing the heat with Paqui’s high-voltage super-spicy snack

Key Takeaways:

  • The Paqui One Chip Challenge has gained attention for its extreme spiciness and potential side effects.
  • Participants are urged to exercise caution and understand the risks before taking on the challenge.
  • Paqui’s approach to issuing warnings demonstrates the importance of proactive communication and working closely with legal departments.
  • The dispute between Spotify and Apple highlights the power of PR in raising awareness about anti-competitive practices.
  • There is a growing expectation for CEOs to take a stand on social issues and prioritize employee well-being.
  • Newman’s Own offers a unique marketing opportunity for brands to use Paul Newman’s image while supporting charitable causes.


Prepare your taste buds for an inferno of spice with Paqui’s One Chip Challenge. This daunting challenge has captured the attention of heat-seeking snack enthusiasts, but it’s not without its risks. In this article, we dive into the world of Paqui chips, exploring the infamous One Chip Challenge and the broader implications it holds for PR, legal considerations, and corporate social responsibility.

The Fiery One Chip Challenge

Imagine a chip that comes wrapped in a coffin-shaped box, ready to unleash a wave of heat upon your unsuspecting taste buds. Paqui’s One Chip Challenge offers just that. Seasoned with Carolina Reaper and Scorpion peppers, this high-voltage chip has become synonymous with extreme spiciness and potential side effects.

Participants are encouraged to devour the entire chip and then resist the urge to drink or eat anything for as long as possible. They are then urged to share their reactions on social media using the hashtag #onechipchallenge and mentioning @paquichips.

However, it’s crucial to approach this challenge with caution. Georgia police have issued a warning highlighting the serious side effects that can accompany the One Chip Challenge. These effects range from severe coughing, asthma, and burning sensations in the eyes and mouth to more severe health problems such as esophageal damage, chest pain, heart palpitations, and even heart attacks.

Paqui itself acknowledges the risks involved in the challenge and provides a warning on its website. It advises against taking the challenge if you are sensitive to spicy foods, allergic to peppers or certain substances, pregnant, or have any medical conditions. The brand emphasizes the importance of hand hygiene and seeking medical assistance if participants experience difficulty breathing, fainting, or prolonged nausea.

While Paqui maintains that the challenge can be fun for those who understand the risks, it is essential to exercise caution and make an informed decision before taking part.

Paqui’s Proactive Communication and Legal Considerations

Paqui’s response to the concerns surrounding the One Chip Challenge demonstrates the brand’s commitment to safety and responsible communication. By issuing warnings on its website and emphasizing the importance of understanding the risks involved, Paqui takes a proactive approach to inform potential participants and mitigate potential harm.

This approach also highlights the importance of collaboration between communication professionals and legal departments. By involving legal counsel from the start of campaigns, communicators can navigate sensitive issues effectively and avoid costly legal challenges down the line. Paqui’s decision to work closely with its legal department serves as a valuable reminder for communicators to prioritize legal considerations in their strategic planning.

Spotify vs. Apple: A Battle of Anti-Competitive Practices

Shifting our focus from spicy snacks to the tech world, Spotify has taken a public stand against Apple’s app store fee. Spotify’s dispute with Apple revolves around the 30% fee Apple charges for in-app digital services transactions on its app store.

Spotify’s associate general counsel, Harry Clarke, criticized Apple for its anti-competitive practices and urged users, policymakers, and competition authorities to understand the unfairness of the situation. While Apple defended its rules, Spotify’s PR efforts aim to draw attention to the issue and rally public support for its cause.

This case illustrates the power of public relations in shedding light on corporate practices and influencing public opinion. By utilizing PR tactics, Spotify hopes to sway public opinion in its favor and put pressure on Apple to reconsider its app store policies. It serves as a reminder that effective PR strategies can play a crucial role in challenging established norms and advocating for change.

The Rise of Activist CEOs

Corporate leaders are facing increasing pressure to take a stand on social issues and prioritize employee well-being. A Morning Consult report revealed that 73% of Americans believe CEOs should be willing to have a voice in social matters.

Employees and consumers alike are demanding more from CEOs, expecting them to use their platforms to address issues that go beyond their companies’ bottom lines. The COVID-19 pandemic, economic concerns, workplace safety, and discrimination have fueled this rising expectation for corporate leaders to engage in social discourse.

Communications professionals play a vital role in guiding CEOs through these changing expectations. By helping leaders find their authentic voices and navigate the complexities of social issues, PR practitioners can contribute to creating a positive impact while maintaining the overall business objectives.

Newman’s Own: Combining Branding with Charitable Giving

Newman’s Own, the renowned foundation established by actor Paul Newman, offers a unique opportunity for brands to leverage the actor’s image while supporting charitable causes. In its “Newman’s Deal” campaign, companies can use Paul Newman’s likeness and image on their products and marketing materials without royalty charges. The catch? They must donate 100% of the profits to organizations that benefit children.

This campaign not only offers brands the chance to enhance their brand image but also aligns with consumers’ growing expectations for companies to engage in socially responsible initiatives. By associating their products with a well-known actor and donating all profits to children’s causes, companies can build goodwill and differentiate themselves in the market.


Paqui’s One Chip Challenge serves as a reminder that marketing campaigns involving extreme challenges require careful consideration of potential risks and proactive communication. PR professionals should collaborate closely with legal departments to ensure safety warnings are issued and potential liabilities are addressed.

The dispute between Spotify and Apple highlights the power of public relations in advocating for change and challenging established practices. By utilizing PR tactics, companies can raise awareness of unfair practices and rally public support for their cause.

Furthermore, the rising expectation for CEOs to engage in social issues and prioritize employee well-being calls for effective communication strategies. Communications professionals have a crucial role to play in helping leaders navigate these expectations while staying true to their brand values.

Lastly, the Newman’s Own campaign showcases the potential of combining branding efforts with charitable giving. Brands can leverage the image of well-known individuals to enhance their market presence while supporting worthy causes.

In a world where communication, activism, and social responsibility intersect, PR professionals have a unique opportunity to shape narratives and drive meaningful change.

Written by Martin Cole

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