Key Takeaways
– Brands should approach the 9/11 memorial post with caution and sensitivity.
– Some brands with personal connections to 9/11 may have appropriate responses.
– It is acceptable for brands to stay quiet about 9/11 if it does not have personal meaning to their audience or affect their business.
– If a brand decides to make a public commemoration, they should be kind, empathetic, and considerate.
– 9/11 is a day of remembrance and not a day to profit or build a brand.
Brands and the 9/11 Memorial Post
The 9/11 terrorist attacks on the World Trade Center in New York City and the Pentagon in Washington, D.C., were tragic events that shook the United States and the world. As the 21st anniversary of this devastating event approaches, many people and brands are considering whether or not to post about it on social media. However, brands should approach this topic with caution and sensitivity.
It is important to remember that 9/11 is a day of remembrance and reflection. It is not a day to profit or build a brand. Some brands have faced backlash for their insensitive or inappropriate tributes to 9/11. It is crucial for brands to avoid using the commemoration as an opportunity to sell or gain brand share. Instead, they should focus on honoring the victims and showing support for those affected by the attacks.
Brands with Personal Connections to 9/11
While it is generally advised for brands to be cautious about making their brand part of the 9/11 story, there are some organizations that have profound connections to the event and may have appropriate responses. Cantor Fitzgerald, an investment firm that lost 658 employees in the attacks, has established the Cantor Fitzgerald Relief Fund to provide financial assistance to the families of the victims. Their commemorative posts often highlight the work of the fund and encourage others to donate.
Similarly, American Airlines and United Airlines, the two airlines whose planes were hijacked on 9/11, have personal connections to the event. These airlines have taken a more somber and reflective approach in their commemorative posts, focusing on honoring the victims and expressing solidarity with their families. They have also used their platforms to share stories of resilience and hope, highlighting the strength of the human spirit in the face of tragedy.
Staying Quiet about 9/11
It is also acceptable for brands to stay quiet about 9/11 if it does not have personal meaning to their audience or affect their business. Not every brand needs to make a public commemoration, especially if it feels forced or insincere. It is important for brands to consider their audience and the impact their posts may have. If a brand does not have a personal connection to 9/11 or if it does not align with their values or mission, it may be more appropriate to stay silent and focus on other meaningful initiatives.
Making a Public Commemoration
If a brand decides to make a public commemoration of 9/11, it is crucial to approach it with kindness, empathy, and consideration. The focus should be on honoring the victims, expressing support for those affected, and promoting unity and resilience. Brands should avoid using the event as an opportunity for self-promotion or to sell products or services. Instead, they should use their platform to raise awareness, share stories of hope and healing, and encourage others to contribute to meaningful causes related to 9/11.
Conclusion
The 9/11 memorial post is a sensitive topic that requires brands to approach it with caution and sensitivity. While some brands with personal connections to 9/11 may have appropriate responses, it is generally advised for brands to avoid using the commemoration as an opportunity to sell or gain brand share. If a brand decides to make a public commemoration, it should be done with kindness, empathy, and consideration, focusing on honoring the victims and supporting those affected. Ultimately, 9/11 is a day of remembrance and reflection, and brands should respect its significance and avoid exploiting it for their own gain.
