Ryanair’s Twitter Strategy: Humor and Engagement in the U.S. Election

Key Takeaways

– Ryanair has been using its Twitter account to engage in snarky and humorous commentary related to the U.S. election.
– The airline has made jokes about Trump and Biden’s preferences on board their flights, as well as mocking Trump’s premature declaration of victory.
– Ryanair’s strategy is an attempt to newsjack the election and gain engagement, but it also requires a strong customer service presence to handle potential criticism.

Ryanair’s Twitter Strategy

Ryanair, known for its low-cost flights and sometimes controversial marketing tactics, has been using its Twitter account to engage with its audience in a unique way. While many companies use social media platforms to promote their products or services, Ryanair has taken a different approach by injecting humor and wit into their tweets.

Engaging with Humor

One of the ways Ryanair has been using its Twitter account is by making jokes related to the U.S. election. They have poked fun at both Trump and Biden, highlighting their preferences on board their flights. For example, they tweeted, “We heard Trump prefers the window seat, while Biden likes the aisle. We have plenty of both on our flights, so no need to fight!” This type of humor not only grabs attention but also encourages users to engage with the tweet by liking, retweeting, or commenting.

Newsjacking the U.S. Election

Ryanair’s strategy of incorporating election-related content into their tweets is a form of newsjacking. Newsjacking is the practice of leveraging current events or news stories to gain attention and engagement. By jumping on the U.S. election bandwagon, Ryanair is able to tap into the widespread interest and discussion surrounding the topic. This can help increase their visibility and reach on Twitter, potentially attracting new customers who may not have been aware of the airline before.

Handling Customer Feedback

In addition to their humorous tweets, Ryanair also uses their Twitter account to respond to customer comments and complaints. They have a dedicated customer service team that actively monitors their Twitter mentions and replies to users in a timely manner. This personalized approach helps to address customer concerns and build a positive brand image. By publicly addressing customer feedback on a public platform like Twitter, Ryanair demonstrates their commitment to customer satisfaction and transparency.

The Importance of a Strong Customer Service Presence

Ryanair’s Twitter strategy highlights the importance of having a strong customer service presence on social media platforms. While their humorous tweets may attract attention and engagement, it is crucial for the airline to have a dedicated team that can handle potential criticism or negative feedback. By promptly addressing customer concerns and resolving issues, Ryanair can maintain a positive reputation and build trust with their audience.


Ryanair’s use of Twitter to engage in snarky and humorous commentary related to the U.S. election is a unique and attention-grabbing strategy. By injecting humor into their tweets, they are able to stand out from other companies and attract engagement from their audience. However, it is important for Ryanair to also have a strong customer service presence to handle potential criticism and address customer concerns. Overall, their Twitter strategy showcases the importance of balancing humor and customer service in order to effectively engage with their audience and maintain a positive brand image.

Written by Martin Cole

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