Key Takeaways
– Brands should approach 9/11 memorial posts with caution and sensitivity.
– Avoid using the commemoration as an opportunity to sell or gain brand share.
– Some brands with personal connections to 9/11 may have appropriate responses.
– It is acceptable for brands to stay quiet about 9/11 if it does not have personal meaning to their audience or affect their business.
– If a brand decides to make a public commemoration, they should be kind, empathetic, and considerate.
– 9/11 is a day of remembrance and not a day to make a profit or build a brand.
Brands and 9/11 Memorial Posts
The 9/11 terrorist attacks on the World Trade Center in New York City and the Pentagon in Washington, D.C., are events that have left a lasting impact on the United States and the world. As the 21st anniversary of this tragic day approaches, many people and brands are considering whether or not to post about it on social media.
However, brands should approach 9/11 memorial posts with caution and sensitivity. The event still evokes strong emotions and carries deep scars for the United States. It is important for brands to remember that 9/11 is a day of remembrance and not a day to make a profit or build a brand.
In the past, some brands have made mistakes when it comes to 9/11 memorial posts. They have inserted their logo or used brand colors in tribute messages, which can come across as insensitive and opportunistic. It is crucial for brands to avoid using the commemoration as an opportunity to sell or gain brand share.
Brands with Personal Connections to 9/11
While it is generally advised for brands to be cautious about making their brand part of the 9/11 story, there are some organizations that have profound connections to the event and have appropriate responses. For example, Cantor Fitzgerald, a financial services firm, lost 658 employees in the World Trade Center attacks. Every year, the company holds a charity day to raise funds for various causes, including those related to 9/11. Their commemoration is personal and meaningful.
Similarly, American Airlines and United Airlines, the two airlines whose planes were hijacked on 9/11, have also taken appropriate steps to remember the event. They have made donations to various 9/11 memorial funds and have supported the families of the victims. These brands have a direct connection to the tragedy and their actions reflect empathy and compassion.
Staying Quiet about 9/11
It is also acceptable for brands to stay quiet about 9/11 if it does not have personal meaning to their audience or affect their business. Not every brand needs to make a public commemoration, especially if it feels forced or insincere. Brands should consider whether their audience would appreciate or expect a 9/11 memorial post from them.
If a brand decides to make a public commemoration, they should be kind, empathetic, and considerate. They should focus on honoring the victims and expressing solidarity with those affected by the attacks. It is important to avoid any promotional language or imagery that could be seen as exploiting the tragedy for personal gain.
Conclusion
In conclusion, brands should approach 9/11 memorial posts with caution and sensitivity. It is important to remember that 9/11 is a day of remembrance and not a day to make a profit or build a brand. Brands should avoid using the commemoration as an opportunity to sell or gain brand share.
While some brands with personal connections to 9/11 may have appropriate responses, it is generally advised for brands to stay quiet about 9/11 if it does not have personal meaning to their audience or affect their business. If a brand decides to make a public commemoration, they should be kind, empathetic, and considerate.
Ultimately, the focus should be on honoring the victims and expressing solidarity with those affected by the attacks. Brands should approach 9/11 with respect and empathy, keeping in mind the profound impact it has had on the United States and the world.
