Zoe Costello: The Social Media Manager Behind BarkBox’s Success

Key Takeaways:

– Zoe Costello is the social media manager for BarkBox.
– She has helped grow BarkBox’s social media presence from 2,500 to over 7.5 million followers.
– Costello and her team create engaging and authentic content for BarkBox’s social media platforms.

The Rise of BarkBox

BarkBox was founded in 2011 by Matt Meeker, Henrik Werdelin, and Carly Strife. The company offers a monthly subscription service that delivers a box of dog toys, treats, and other goodies to pet owners. Since its inception, BarkBox has experienced tremendous growth and has become a household name in the pet industry.

Zoe Costello’s Role as Social Media Manager

As the social media manager for BarkBox, Zoe Costello plays a crucial role in the company’s success. She is responsible for developing and implementing the brand’s social media strategy, which includes creating engaging and shareable content, managing the company’s social media accounts, and monitoring trends and conversations in the pet industry.

Strategies for Success

Costello and her team have implemented several strategies that have contributed to BarkBox’s social media success. One of the key strategies is to create content that resonates with dog owners and pet lovers. They focus on creating humorous and relatable content that showcases the joy and love that dogs bring to people’s lives.

Engaging Content Creation

One of the reasons behind BarkBox’s social media success is the engaging content that Costello and her team create. They use a mix of photos, videos, and captions to tell stories and connect with their audience. One of their most successful campaigns was the “Dog Mom Rap,” which went viral on Instagram and helped increase BarkBox’s following significantly.

The Impact of BarkBox’s Social Media Presence

BarkBox’s social media presence has had a significant impact on the company’s growth and success. By creating engaging and shareable content, they have been able to reach a wider audience and attract new customers. Their social media platforms have become a hub for dog lovers, where they can connect, share stories, and engage with the brand.

The Future of BarkBox and Zoe Costello

As BarkBox continues to grow, Zoe Costello’s role as social media manager will become even more critical. She will need to stay ahead of trends and continue to create innovative and engaging content to keep BarkBox at the forefront of the pet industry. With her expertise and passion for dogs, Costello is well-positioned to lead BarkBox’s social media strategy into the future.


Zoe Costello’s role as the social media manager for BarkBox has been instrumental in the company’s success. Through her innovative strategies and engaging content creation, she has helped grow BarkBox’s social media presence from 2,500 to over 7.5 million followers. Costello’s dedication to creating authentic and relatable content has made BarkBox a beloved brand among dog owners and pet lovers. As BarkBox continues to expand, Costello’s expertise and passion for dogs will undoubtedly play a crucial role in the company’s future success.

Written by Martin Cole

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