Key Takeaways:
– 160/90, a midsize agency owned by Endeavor, has been recognized as a Midsize Agency of the Year in PR Daily’s Top Agencies Awards.
– The agency has achieved this through their innovative work with content creators and influencers, as well as their internal retention and employee support.
– They have high-profile connections and wins with well-known brands, and their client retention is excellent.
– 160/90 prioritizes employee support and inclusivity, with employee groups promoting social justice and creative opportunities for employees to present content ideas.
– The agency has focused on Brand Health Studies, Influencer as Programmatic Advertising, and Creator Marketing in 2020.
The Rise of 160/90
160/90, a midsize agency owned by Endeavor, has recently been recognized as a Midsize Agency of the Year in PR Daily’s Top Agencies Awards. This prestigious accolade is a testament to the agency’s dedication and success in the industry. Let’s explore how 160/90 has risen to prominence and become a top-ranking midsize agency.
Innovative Work with Content Creators and Influencers
One of the key factors contributing to 160/90’s success is their innovative work with content creators and influencers. The agency understands the power of influencer marketing and has leveraged it effectively to create impactful campaigns for their clients. By collaborating with popular content creators and influencers, 160/90 has been able to reach a wider audience and generate significant brand awareness.
Strong Client Relationships and High-Profile Wins
Another reason behind 160/90’s success is their ability to build strong client relationships and secure high-profile wins. The agency has an impressive roster of clients, including well-known brands such as Coca-Cola, DICK’S Sporting Goods, Marriott, Visa, T-Mobile, Hollister, Reebok, and Allstate. Their client retention rate is exceptional, with 24 clients having been with them for seven or more years. This speaks volumes about the agency’s ability to deliver consistent results and exceed client expectations.
Employee Support and Inclusivity
160/90 places a strong emphasis on employee support and inclusivity. The agency believes in creating a positive and inclusive work environment where employees feel valued and supported. They have employee groups dedicated to promoting social justice and providing creative opportunities for employees to present content ideas. This commitment to employee well-being and inclusivity has contributed to a motivated and engaged workforce, ultimately leading to better client outcomes.
Emphasis on Innovation: Brand Health Studies, Influencer as Programmatic Advertising, and Creator Marketing
Innovation is at the core of 160/90’s approach. The agency constantly seeks new and creative ways to deliver exceptional results for their clients. In 2020, they focused on three key areas of innovation: Brand Health Studies, Influencer as Programmatic Advertising, and Creator Marketing.
Brand Health Studies involve conducting in-depth research and analysis to understand the health and perception of a brand. This valuable insight allows 160/90 to develop targeted strategies that resonate with the target audience and drive brand growth.
Influencer as Programmatic Advertising is a unique approach that combines the power of influencer marketing with programmatic advertising. By leveraging programmatic technology, 160/90 is able to optimize influencer campaigns and ensure maximum reach and engagement.
Creator Marketing is another innovative strategy employed by 160/90. The agency recognizes the importance of content creators in today’s digital landscape and actively collaborates with them to create compelling and authentic content. This approach not only helps brands connect with their target audience but also allows content creators to showcase their talent and creativity.
Conclusion
160/90’s recognition as a Midsize Agency of the Year is well-deserved. Their innovative work with content creators and influencers, strong client relationships, employee support, and emphasis on innovation have positioned them as a top-ranking midsize agency. With their continued dedication to excellence, it is no surprise that 160/90 will continue to thrive and deliver exceptional results for their clients in the future.
