Key Takeaways
– Posting about 9/11 on social media requires careful consideration and sensitivity.
– Brands should avoid using the event as an opportunity to sell or gain brand share.
– Organizations with personal connections to 9/11 can make appropriate responses, such as donations or memorials.
– It is acceptable for brands to stay quiet about 9/11 if it does not have personal meaning to their audience or affect their business.
– If a brand decides to make a public commemoration, they should be kind, empathetic, and considerate.
– 9/11 is a day of remembrance and should not be exploited for profit or brand-building purposes.
Understanding the Sensitivity of 9/11
The events of September 11, 2001, were a tragedy that shook the world. The attacks on the World Trade Center and the Pentagon claimed the lives of thousands of innocent people and left a lasting impact on the United States and the world. As the anniversary of 9/11 approaches, it is important to understand the sensitivity surrounding this day and the emotions it evokes.
Brands and 9/11: A Delicate Decision
For brands, deciding whether or not to post about 9/11 on social media is a delicate decision. On one hand, brands may want to show their support and solidarity with the victims and their families. On the other hand, they must be careful not to exploit the tragedy for their own gain or come across as insensitive.
Avoiding Exploitation and Insensitivity
One of the key considerations for brands when posting about 9/11 is to avoid any form of exploitation or insensitivity. This means refraining from using the event as an opportunity to sell products or gain brand share. It is important to remember that 9/11 is a day of remembrance and should be treated with the utmost respect.
Appropriate Responses from Organizations
Some organizations have a profound connection to 9/11, such as Cantor Fitzgerald, American Airlines, and United Airlines. These organizations have faced the tragedy firsthand and have taken appropriate steps to commemorate the event. For example, Cantor Fitzgerald has established the Cantor Fitzgerald Relief Fund, which provides support to the families of the employees who lost their lives in the attacks.
Staying Quiet: A Valid Choice
Not every brand needs to make a public commemoration of 9/11. If the event does not have personal meaning to their audience or directly affect their business, it is acceptable for brands to stay quiet. It is important to remember that not every brand needs to be part of the conversation, especially if they do not have a genuine connection to the event.
Making a Public Commemoration
If a brand decides to make a public commemoration of 9/11, it is crucial to approach it with kindness, empathy, and consideration. This means avoiding any form of self-promotion or branding in the post. Instead, the focus should be on honoring the victims, expressing support for their families, and promoting unity and resilience.
Conclusion
As the 21st anniversary of the 9/11 attacks approaches, brands must carefully consider whether or not to post about the event on social media. It is important to understand the sensitivity surrounding 9/11 and to avoid any form of exploitation or insensitivity. Organizations with personal connections to the event can make appropriate responses, such as donations or memorials. However, it is also acceptable for brands to stay quiet if they do not have a genuine connection to 9/11. If a brand decides to make a public commemoration, it should be done with kindness, empathy, and consideration, focusing on honoring the victims and promoting unity. Ultimately, 9/11 is a day of remembrance and should not be exploited for profit or brand-building purposes.
