Lowe’s on Twitter: Building a Strong Online Community

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Key Takeaways

– Email is the preferred channel for communication with employees during the pandemic.
– Wendy’s is offering free nuggets.
– The Ragan community has provided some takeaways.
– Matt Barrie from ESPN’s “SportsCenter” tweeted about potential communication issues during the NFL Draft.
– Communicators are facing technical issues as they adapt to virtual solutions.
– The social media platform has updated its COVID-19 policies to remove tweets that incite panic or disorder.


In today’s digital age, social media platforms have become an integral part of our lives. Twitter, with its real-time updates and concise messaging, has emerged as a powerful tool for individuals and businesses alike. In this article, we will explore the presence of Lowe’s on Twitter and how the company utilizes this platform to engage with its customers, provide valuable information, and build a strong online community. We will delve into the various strategies employed by Lowe’s on Twitter and discuss the key takeaways that can be learned from their approach. So, let’s dive in and discover the world of Lowe’s on Twitter!

Lowe’s on Twitter: A Social Media Powerhouse

Lowe’s, the renowned home improvement retailer, has established a strong presence on Twitter. With millions of followers, the company effectively utilizes this platform to connect with its customers, share valuable content, and promote its products and services. Let’s explore some of the key strategies employed by Lowe’s on Twitter.

Engaging with Customers

One of the primary goals of Lowe’s on Twitter is to engage with its customers. The company actively responds to customer queries, concerns, and feedback, creating a sense of personalized interaction. By promptly addressing customer issues, Lowe’s showcases its commitment to customer satisfaction and builds trust among its followers.

Providing Valuable Information

Lowe’s understands the importance of providing valuable information to its customers. Through its Twitter account, the company shares tips, tricks, and DIY projects related to home improvement. By offering practical advice and inspiration, Lowe’s positions itself as a reliable source of information in the home improvement industry.

Building an Online Community

Lowe’s on Twitter goes beyond just promoting its products and services. The company actively fosters an online community by encouraging its followers to share their own home improvement projects and ideas. By retweeting and engaging with user-generated content, Lowe’s creates a sense of belonging and encourages its customers to become brand advocates.

Takeaway 1: Email is the Preferred Channel for Communication with Employees

During the COVID-19 pandemic, effective communication with employees has become crucial. According to a recent survey, email is the preferred channel for communication among employees. This highlights the importance of utilizing email as a primary communication tool to keep employees informed and engaged during these challenging times.

Takeaway 2: Wendy’s Offers Free Nuggets

In a recent tweet, Wendy’s announced that it would be offering free nuggets to its customers. This creative marketing strategy not only generates buzz and excitement but also encourages customer engagement and loyalty. By offering freebies, businesses can attract new customers and strengthen their relationship with existing ones.

Takeaway 3: Insights from the Ragan Community

The Ragan community, a leading resource for communication professionals, has provided some valuable insights on effective communication during the pandemic. According to their research, clear and concise messaging, regular updates, and empathy are key elements of successful communication strategies in these challenging times.

Takeaway 4: Potential Communication Issues during the NFL Draft

Matt Barrie, a prominent sports anchor from ESPN’s “SportsCenter,” recently tweeted about potential communication issues during the NFL Draft. As the event shifted to a virtual format, technical glitches and delays were experienced, highlighting the importance of thorough testing and backup plans when implementing virtual communication solutions.

Takeaway 5: Technical Challenges in Virtual Communication

As communicators adapt to virtual solutions, they are facing various technical challenges. From connectivity issues to audio and video quality problems, these obstacles can hinder effective communication. It is crucial for organizations to invest in reliable technology and provide training and support to their employees to overcome these challenges.

Twitter’s Updated COVID-19 Policies

In response to the ongoing pandemic, Twitter has updated its policies to remove tweets that incite panic or disorder. This move aims to ensure that accurate and reliable information is shared on the platform, promoting public safety and reducing the spread of misinformation. It is essential for businesses and individuals to be aware of these policies and adhere to them when using Twitter as a communication tool.


Lowe’s on Twitter is a prime example of how businesses can effectively utilize social media platforms to engage with customers, provide valuable information, and build a strong online community. By employing strategies such as engaging with customers, providing valuable information, and fostering an online community, Lowe’s has successfully established itself as a social media powerhouse. Furthermore, the key takeaways from this article highlight the importance of effective communication, creative marketing strategies, and overcoming technical challenges in the ever-evolving digital landscape. So, whether you’re a business owner, a communication professional, or simply a Twitter user, take inspiration from Lowe’s on Twitter and make the most of this powerful platform!

Written by Martin Cole

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