Key Takeaways
– The KFC x Crocs Clogs collaboration sold out quickly after an influencer event at New York Fashion Week.
– KFC’s partnership with Crocs is part of their ongoing promotional tie-ins, following successful campaigns such as Extra Crispy Sunscreen and fried chicken-scented Valentine’s Day cards.
– The announcement of the KFC x Crocs Clogs was made at New York Fashion Week through an influencer event with Me Love Me a Lot (MLMA), a global artist and fashion designer.
– KFC ensured that media sources could see, try on, and even smell the shoes to generate buzz.
– The campaign earned 2.9 billion impressions across earned and social media, with coverage in top-tier national media outlets and appearances on national television shows.
Introduction
KFC, the popular fast-food chain known for its fried chicken, has once again made waves in the fashion industry with its latest collaboration. This time, KFC partnered with Crocs, the iconic footwear brand, to create a limited edition shoe called KFC x Crocs Clogs. The unique design and limited availability of these shoes have sparked immense interest and excitement among consumers and fashion enthusiasts alike. In this article, we will delve into the details of this collaboration, its marketing strategy, and the overwhelming response it received.
The KFC x Crocs Clogs Collaboration
The KFC x Crocs Clogs collaboration was unveiled at New York Fashion Week through an influencer event with Me Love Me a Lot (MLMA), a global artist and fashion designer. The event allowed media sources to see, try on, and even smell the shoes, creating a buzz around the collaboration. The shoes feature a realistic fried chicken print, complete with KFC’s iconic red and white stripes, and a chicken-scented Jibbitz charm that resembles a drumstick. The limited edition shoes were made available for purchase immediately after the event, and they sold out within minutes.
The Marketing Strategy
KFC’s marketing strategy for the KFC x Crocs Clogs collaboration was focused on generating maximum buzz and creating a sense of exclusivity. By partnering with an influential artist like MLMA and unveiling the shoes at New York Fashion Week, KFC ensured that the collaboration received significant media coverage and attention. The decision to allow media sources to experience the shoes firsthand, including the unique chicken scent, added an element of novelty and intrigue. KFC also leveraged social media and influencer marketing to amplify the reach of the campaign, with influencers sharing their experiences and showcasing the shoes to their followers.
The Overwhelming Response
The KFC x Crocs Clogs collaboration received an overwhelming response from consumers and fashion enthusiasts. The limited availability of the shoes, combined with their unique design and association with a popular fast-food brand, created a sense of urgency and desire among buyers. The shoes sold out within minutes of their release, leaving many fans disappointed. However, the collaboration’s success extended beyond the initial sales. The campaign earned 2.9 billion impressions across earned and social media, with coverage in top-tier national media outlets and appearances on national television shows. This level of exposure not only boosted KFC’s brand visibility but also solidified its position as a trendsetter in the fast-food industry.
Conclusion
The KFC x Crocs Clogs collaboration has once again demonstrated KFC’s ability to create unique and attention-grabbing promotional tie-ins. By partnering with Crocs and unveiling the shoes at New York Fashion Week, KFC generated significant buzz and media coverage. The limited edition shoes, with their realistic fried chicken print and chicken-scented charm, sold out within minutes and left fans clamoring for more. This collaboration not only showcased KFC’s creativity and innovation but also solidified its position as a brand that is willing to push boundaries and explore unconventional marketing strategies.
