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Exploring the Impact and Services of Ragan Communications in the PR and Marketing Industry



Key Takeaways

Ragan Communications is a leading source of information for the PR, corporate communications, and marketing community. This article will delve into the history, services, and impact of Ragan Communications in the industry. We will also explore the key findings from Ragan’s Communications Benchmark Report and how it is shaping the future of communications.

Introduction to Ragan Communications

Founded in 1968 by Lawrence Ragan, Ragan Communications has been a trusted source of information for professionals in public relations, corporate communications, and marketing. The company provides its audience with timely and relevant content through various platforms such as newsletters, conferences, webinars, and online training. Ragan Communications is committed to helping its audience navigate the ever-changing landscape of the communications industry.

Services Offered by Ragan Communications

Ragan Communications offers a wide range of services to cater to the diverse needs of the communications industry. These include Ragan’s PR Daily, a daily news site that provides news, advice, and opinions on the latest trends and issues in public relations. The company also offers Ragan Training, an online training platform that provides access to a vast library of professional development content for communicators. Additionally, Ragan Communications hosts various conferences and workshops throughout the year, providing networking and learning opportunities for professionals in the industry.

Ragan’s Communications Benchmark Report

One of the key offerings of Ragan Communications is the annual Communications Benchmark Report. This comprehensive report provides valuable insights into the current state of the communications industry. The report covers a wide range of topics, including internal and external communications, social media, crisis management, and employee engagement. The findings from the report are instrumental in shaping strategies and practices in the communications industry.

Impact of Ragan Communications in the Industry

Over the years, Ragan Communications has made a significant impact in the communications industry. The company’s commitment to providing timely and relevant content has helped professionals stay abreast of the latest trends and developments in the industry. The insights from Ragan’s Communications Benchmark Report have also been instrumental in shaping the strategies and practices of many organizations. Furthermore, the company’s training and networking events have provided professionals with the opportunity to learn from industry experts and connect with their peers.

Conclusion

In conclusion, Ragan Communications plays a crucial role in the communications industry. The company’s wide range of services, including news, training, and networking events, provide professionals with the resources they need to excel in their careers. The insights from Ragan’s Communications Benchmark Report are particularly valuable, providing a comprehensive overview of the current state of the industry and helping organizations shape their strategies. As the communications landscape continues to evolve, Ragan Communications remains a trusted source of information for professionals in the industry.


Written by Martin Cole

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