Key Takeaways
– The virtual gathering celebrated the best of the best in PR and external communications for 2020.
– The event honored professionals who had big media-relations wins during the year.
– AxiCom and Intel won the grand prize for Media Relations Campaign of the Year, Budget over $50,000.
– Peppercomm and Pirelli won the grand prize for Media Relations Campaign of the Year, Budget Under $50,000.
– J.J. Colao, founder of Haymaker, was named Media Relations Professional of the Year.
The Virtual Gathering
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, was a highly anticipated event in the PR and external communications industry. It brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. Despite the challenges of the pandemic, the event was a success in creating a sense of community and celebration.
Recognizing Excellence
The highlight of the event was the announcement of the winners for various categories. AxiCom and Intel took home the grand prize for Media Relations Campaign of the Year, Budget over $50,000. Their work on Intel’s “AI for Good” program impressed the judges with its innovative approach and impactful results. The campaign showcased how artificial intelligence can be used for positive change in society.
Peppercomm and Pirelli were awarded the grand prize for Media Relations Campaign of the Year, Budget Under $50,000. Their campaign demonstrated creativity and resourcefulness in achieving media coverage on a limited budget. The collaboration between the two companies resulted in a successful campaign that generated buzz and increased brand awareness for Pirelli.
Recognizing Individual Excellence
In addition to campaign awards, the event also recognized individual professionals who have made significant contributions to the field of media relations. J.J. Colao, founder of Haymaker, was named Media Relations Professional of the Year. Colao’s expertise and dedication to his craft have earned him this prestigious recognition. His work has not only garnered media attention for his clients but has also elevated the standards of media relations in the industry.
Conclusion
The virtual gathering celebrating the best of PR and external communications in 2020 was a testament to the resilience and creativity of professionals in the field. Despite the challenges posed by the pandemic, PR professionals continued to excel in their media-relations efforts. The winners of the various categories showcased the power of strategic communication and innovative campaigns. The event served as a reminder of the importance of effective media relations in building brand reputation and driving business success. As the industry continues to evolve, it is clear that PR professionals will play a crucial role in shaping the narrative and influencing public opinion.
