Key Takeaways
– KFC partnered with Crocs to create a limited edition shoe called KFC x Crocs Clogs.
– The shoes sold out quickly after an influencer event at New York Fashion Week.
– KFC has a history of successful promotional tie-ins, such as Extra Crispy Sunscreen and fried chicken-scented Valentine’s Day cards.
– The announcement of the KFC x Crocs Clogs was made at New York Fashion Week through an influencer event with Me Love Me a Lot (MLMA).
– KFC generated anticipation and awareness by allowing media sources to see, try on, and even smell the shoes.
– The campaign garnered over 2.9 billion impressions across earned and social media, with coverage in top-tier national media outlets and appearances on national television shows.
– KFC’s success with the KFC x Crocs Clogs earned them an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards.
Introduction
In the world of fast food and fashion collaborations, KFC has made a name for itself with its unique and attention-grabbing promotional tie-ins. From Extra Crispy Sunscreen to fried chicken-scented Valentine’s Day cards, KFC knows how to create buzz and generate excitement among its fans. One of their most recent collaborations was with the popular shoe brand Crocs, resulting in the creation of the KFC x Crocs Clogs. These limited edition shoes quickly became a hot commodity, selling out shortly after their debut at an influencer event during New York Fashion Week.
The KFC x Crocs Clogs
The KFC x Crocs Clogs are a unique and eye-catching footwear option that combines the iconic design of Crocs with the unmistakable branding of KFC. The shoes feature a classic clog silhouette with the addition of KFC’s signature red and white stripes, as well as a chicken drumstick charm that can be attached to the shoe’s strap. The collaboration between KFC and Crocs was a natural fit, as both brands are known for their bold and unconventional approach to their respective industries.
New York Fashion Week Debut
To generate excitement and anticipation for the KFC x Crocs Clogs, KFC decided to unveil the shoes at an influencer event during New York Fashion Week. The event featured Me Love Me a Lot (MLMA), a global artist, fashion designer, and beauty icon, who helped showcase the shoes to the attendees. Media sources were invited to the event to see, try on, and even smell the shoes, creating a unique and immersive experience that generated buzz both online and offline.
Media Integration and Coverage
In addition to the influencer event, KFC also partnered with Paper Magazine for an exclusive media integration. The collaboration involved a digital takeover of the publication’s online platforms, showcasing the KFC x Crocs Clogs in a visually appealing and engaging way. This media integration helped to further amplify the buzz surrounding the shoes and reach a wider audience.
The campaign for the KFC x Crocs Clogs was a resounding success, garnering over 2.9 billion impressions across earned and social media. The shoes received coverage in top-tier national media outlets, with articles and features highlighting the unique collaboration and the popularity of the limited edition shoes. The KFC x Crocs Clogs even made appearances on national television shows, further solidifying their status as a must-have item.
Conclusion
KFC’s collaboration with Crocs to create the KFC x Crocs Clogs was a bold and successful move that further solidified KFC’s reputation for unique and attention-grabbing promotional tie-ins. The limited edition shoes quickly sold out after their debut at an influencer event during New York Fashion Week, generating buzz and excitement among fans of both brands. The campaign for the KFC x Crocs Clogs garnered widespread media coverage and earned KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards. This collaboration serves as a testament to KFC’s ability to think outside the box and create innovative marketing campaigns that capture the attention of consumers.
