Key Takeaways
– 160/90, a midsize agency owned by Endeavor, has been recognized as a Midsize Agency of the Year in PR Daily’s Top Agencies Awards.
– The agency has achieved this through their innovative work with content creators and influencers, as well as their internal retention and employee support.
– 160/90 has high-profile connections and wins with well-known brands, and their client retention is excellent.
– They prioritize employee support, with initiatives promoting inclusivity, anti-racism, and social justice.
– 160/90 has focused on innovation in 2020, particularly in the areas of Brand Health Studies, Influencer as Programmatic Advertising, and Creator Marketing.
Recognition as Midsize Agency of the Year
In the competitive world of PR agencies, being recognized as a top agency is a significant achievement. 160/90, a midsize agency owned by Endeavor, has recently been awarded the title of Midsize Agency of the Year in PR Daily’s Top Agencies Awards. This recognition is a testament to their exceptional work and dedication to their clients.
Innovative Work with Content Creators and Influencers
One of the key factors that set 160/90 apart from other agencies is their innovative approach to working with content creators and influencers. They understand the power of social media and have leveraged it to create impactful campaigns for their clients. By collaborating with popular influencers and content creators, they are able to reach a wider audience and generate more engagement.
Internal Retention and Employee Support
Another aspect that contributes to 160/90’s success is their focus on internal retention and employee support. They believe that happy and motivated employees are the key to delivering exceptional results for their clients. To achieve this, they have implemented various initiatives promoting inclusivity, anti-racism, and social justice within the agency. This not only creates a positive work environment but also attracts top talent in the industry.
High-Profile Connections and Wins
160/90 has an impressive list of high-profile connections and wins with well-known brands. They have worked with industry giants such as Coca-Cola, DICK’S Sporting Goods, Marriott, Visa, T-Mobile, Hollister, Reebok, and Allstate. These partnerships not only showcase the agency’s capabilities but also contribute to their reputation as a trusted and reliable agency.
Excellent Client Retention
Client retention is a crucial aspect of any agency’s success, and 160/90 excels in this area. They have an impressive track record of client retention, with 24 clients having been with them for seven or more years. This speaks volumes about the agency’s ability to deliver consistent results and maintain strong relationships with their clients.
Prioritizing Employee Support
In addition to their focus on client satisfaction, 160/90 also prioritizes employee support. They understand that a happy and motivated team is essential for delivering exceptional work. To achieve this, they have implemented various initiatives such as employee resource groups, mentorship programs, and ongoing training opportunities. These initiatives not only support the professional growth of their employees but also foster a sense of belonging and inclusivity within the agency.
Innovation in 2020
Despite the challenges faced in 2020, 160/90 has continued to innovate and adapt to the changing landscape. They have focused on several key areas of innovation, including Brand Health Studies, Influencer as Programmatic Advertising, and Creator Marketing. These initiatives have allowed them to stay ahead of the curve and deliver cutting-edge solutions to their clients.
Conclusion
160/90’s recognition as Midsize Agency of the Year is well-deserved. Their innovative work with content creators and influencers, along with their commitment to internal retention and employee support, sets them apart from other agencies. With high-profile connections and wins, excellent client retention, and a focus on innovation, 160/90 has positioned themselves as a top-ranking midsize agency. Their dedication to people, whether it be employees, content creators, or celebrities, is a key factor in their success.
