5 Memorable April Fools’ Day Pranks by Brands

gold and white wooden box with number 10
Photo by Laura Chouette on Unsplash

Key Takeaways

– April Fools’ Day is a popular occasion for brands to showcase their creativity and sense of humor.
– Many brands use social media platforms to announce their pranks and engage with their audience.
– The success of an April Fools’ Day prank lies in its ability to surprise and entertain the audience without causing harm or offense.

Tesla’s Cybertruck Crash Test Prank

Tesla, known for its innovative electric vehicles, decided to join in on the April Fools’ Day fun by releasing a video of a “Cybertruck crash test.” The video showed the Cybertruck being subjected to various crash scenarios, including collisions with other vehicles and even a giant wrecking ball. However, it was later revealed that the video was edited and didn’t show the actual crash. Despite the prank, it showcased Tesla’s ability to capture the attention of its audience and generate buzz around its products.

Duolingo’s Love Language Reality TV Show

Language-learning app Duolingo took a different approach to April Fools’ Day by announcing a new reality TV show called “Love Language.” The show featured singles who don’t speak the same language, attempting to find love and communicate with each other. While the announcement was clearly a prank, it highlighted Duolingo’s commitment to making language learning fun and engaging. The prank also sparked conversations about the challenges of communication in relationships and the importance of language skills.

Tinder’s Fish Photo Ban Announcement

Dating app Tinder decided to tackle a common profile picture trend by announcing a ban on photos of users holding fish. The announcement was met with mixed reactions, with some users finding it amusing and others expressing disappointment. This prank not only showcased Tinder’s playful side but also highlighted the platform’s efforts to improve the quality of user profiles and create a more enjoyable experience for its users.

Obsidian’s Unhelpful AI Assistant

Video game developer Obsidian Entertainment introduced an AI assistant called “Gemmy, the Obsidian Unhelper” as their April Fools’ Day prank. Gemmy was designed to be intentionally unhelpful, providing sarcastic and unproductive responses to user queries. While the prank may have frustrated some users, it demonstrated Obsidian’s ability to engage with its community and create memorable experiences beyond their games.

Durex Singapore’s “Happy Spot” Post

Durex Singapore, a well-known brand in the field of sexual wellness, shared a post on social media about finding its “happy spot.” The post featured a map with a location marked as the “happy spot” and encouraged users to explore and discover their own happy spots. This playful prank not only generated laughter but also promoted open conversations about sexual health and pleasure.


April Fools’ Day provides an opportunity for brands to showcase their creativity and engage with their audience in a lighthearted manner. The pranks discussed in this article demonstrate the diverse approaches taken by different brands, from Tesla’s edited crash test video to Durex Singapore’s playful post. While these pranks may be temporary and meant for entertainment, they serve as a reminder of the importance of humor and creativity in marketing and brand building. As long as the pranks are harmless and well-executed, they can leave a lasting impression on the audience and strengthen the brand’s connection with its customers.

Written by Martin Cole

text on black background

7 Alternatives to LinkedIn for Professional Networking

Netflix Cracks Down on Password Sharing: Backlash Ensues